Simple, honest pricing.
A membership is only required to send Taps. Receiving is always free.
Founding-Member badge + spot on the Founders Wall — included for the first 500 paid signups.
Your Tap will deliver. Period.
Once you record and schedule a Tap on a paid plan, it delivers — even if you stop paying, even if your card expires, even if you forget about us for years. We will not lock you out of your own messages.
Free
$0
to start
- — 1 Tap
- — Up to 3 recipients
- — 3-min videos
- — Time Trigger (30-day check-in)
- — Receive Taps from anyone
A taste of the product. Upgrade for unlimited Taps and scheduled date sends.
Start freeKeepsake
$4.99
per month
- — Unlimited Taps
- — Unlimited recipients
- — Up to 5-min videos
- — Time Trigger + reminders
- — Scheduled date sends
- — 1 Shtello Trustee
- — Refer & earn free months
- — Cancel anytime
Most popular
Heirloom
$39
per year (save 35%)
- — Everything in Keepsake
- — HD video + audio
- — Up to 5 Shtello Trustees
- — Priority support
- — Just $3.25/month equivalent
For the long haul
Legacy
$299
once, forever
- — Everything in Heirloom
- — Unlimited Shtello Trustees
- — Extra reminder escalations (day 25, 27, 29)
- — Continuity Bond — your Taps survive even if we don't (launching Q3)
- — Locked-in — no renewals, ever
- — Founding-Member badge + Founders Wall (first 500)
Have a coupon? Apply it at checkout. Every plan includes encrypted secure storage.
2026 roadmap
What's coming.
Everything you see in your current plan stays in your current plan. Some of what's below will be included in Keepsake and above; some may launch as their own tier — we'll always tell you in advance.
Continuity Bond
Pre-funded escrow + open-source delivery agent + funeral-services partner backup. Your Taps survive even if we don't.
Longer videos
All paid plans currently cap at 5 minutes. We'll roll out longer caps later this year.
Weekly Prompts
A thoughtful question every Sunday morning to make recording your next Tap easy.
Shtello Places
Anchor a Tap to a physical spot. Your message finds someone you chose when they stand there.
Co-Recording
Start a video call with your elderly parent — the call saves as a Tap. No awkward solo recording.
Printed cards
Order physical mailed cards announcing your Tap's arrival — a few dollars per card. Order one or order fifty.